Can I Launch A Course That Doesn't Exist?!



I got a question recently, the question was, do I need to have my course completed before I start selling it?

Now, even though many of you are designers and handmade creators, a couple of you out there trying to create courses, sort of similar to like Skillshare. You're trying to showcase your ability and use it as a different source of income.

So the big thing to take away here is that there are two schools of thought. The first being that, yes, you should have your course ready, because you want people who do buy to go right into it, right?

It's a little bit more difficult in today's day and age to do pre-sales because a lot of people want what they buy right away. They don't want to wait for weeks or months. So that brings us to the second point.

Should you sell without actually having the course done? The answer to that is yes, but there are a couple of prerequisites. First, you should have the course at least planned out. That way, you know what you're going to cover and the kind of examples you're going to do. Also think ahead towards the over the shoulder examples, instead of just the theoretical ones. You also want to think about where the customer is going to be along that journey. So that way, you aren't giving them examples and case studies that aren't relevant to them.

See, as I mentioned before, when people are pre-selling, a lot of people don't want to wait months, right? So when you pre-sell, you need to have a definitive date in mind, and you need to be able to get it out ASAP. So a small issue with pre-selling exists because if you were trying to sell a $900 course, as an example, it's a little difficult, especially when you do all these big promises like a lifetime update. And then ended up with only two people buying.

So now, if you think "well I'm just not going to do this", it kind of comes off a little slimy, you know, because you're not fulfilling the promises that you initially kept with people. I mean, technically you did if you think about "lifetime" just being about the life of the program. But I'll tell you right now that if you have to base your business on technicalities, it's never going to actually work out for you.

That's not what you want to do, right? You want to make sure that you are doing things the right way. And that's the long and short of it. So if you are going to do a course make sure that you have it all planned out. Make sure that whenever you do start to sell it that you are able to fulfill your promises.

Don't over-promise, and under deliver.

Always over-deliver and under-promise!

From there, just make sure that whatever date you set up that you can fulfill it. Let's say that you make a bunch of sales on a Friday. You say, "Alright guys, everything opens up on Monday". Well, guess what? You need to make sure that you work your ass off that weekend to ensure that Monday, everyone has a login password and everyone can jump right in.

It's incredibly stressful, but it can also be incredibly beneficial because you may not be spending weeks or months planning out this recording, thinking about ads, doing all these things, just to end up finding out that nobody wanted your product or that your messaging wasn't right, or that your audience wasn't right.

You can skip all of that but know that you're looking at a very frantic launch. It doesn't even have to be perfect but it does need to be out. You can tell people "Hey, this is a beta program, and you're getting at a very discounted rate, so we're going to be building this together, etc, etc, etc.". Then you are going to at least be able to fulfill those promises and no one's going to feel like they got cheated out of their money.

This is HUGE because editing takes time. Whether it's audio, video, or powerpoints. A good course is very time heavy initially.  If you're scrambling (and you will be), that means that there are certainly going to be weird cuts and weird edits. You may not necessarily have everything quite in place or ordered correctly. 

So it's really just up to you, you know, it's about asking yourself "How do I want to present myself and how much stress am I willing to handle?" 

If you do adequate research on your avatar, the problems that they have and that you solve, what sort of objections they are going to have, and how you can overcome them (things of that nature). You'll already have an excellent head start. 

Just make sure you're answering these fundamental questions before even attempting to sell a course online:

  • Who do you serve?
  • How can you help them?
  • Why do you do it?

If you can answer those three very basic marketing questions, you're going to end up being relatively successful no matter where you start.

If you enjoyed this and found some value, please leave a comment. You can also check out our podcast by searching Copy I.D. on any of your favorite podcast apps. 


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