3 Email Marketing Rules You Need To Start Following!

 

Hey guys. So today in this podcast, we're going to be talking about three ways you can improve your emails to create some really bang and stuff. This is gonna be short, sweet, and simple. So let me get right into it. So, the very first way you want to create compelling emails is to focus on the headline and the headline is also a sub-headline.   

  

Some of your CRM platforms or your email campaign platforms like MailChimp will allow you to like edit the sub-headlines where you can write whatever you want to. So, here's what I want you to do. The headline itself should be something that catches their attention. Don't be afraid to use their name, use emojis, things of that nature. You also want it to generally have a good hook. Think why would they want to know this?  

  

The sub-headline itself, you want to actually tell people what the email is about. People just really don't click on spam anymore. Like the click Beatty stuff of like the top 10 things I mean, like people do, but you really don't want to do that. The reason why is because you don't want to just be engaging with audiences that aren't qualified leads. really see that sort of an issue right now that's going around in marketing, in general, is people always talk about like, how do I make the lowest click-through rate or whatever, right?   

  

That's because if you're running a blog about marketing and stuff, you constantly need new content. So you might be hearing things like we found that this has increased clicks substantially. The reason that's an issue though, is because it doesn't really matter if your clicks are increasing or not if they are constantly giving you unqualified leads, people who are bouncing people who are unsubscribing people who just came for some free shit and then they're ready to bounce out. You want people who are willing to stay on that are willing to follow you that are willing to engage with you that are willing to understand what you do and who you are.   

  

So, make sure your subheadline does that tell people what is going to be in the email and why they should be clicking in Now you only have a limited amount of space, so make sure that you are still writing something that is compelling to them.   

  

The second thing you need to do is add your own personality to her. Don't write a boring copy and paste email, if you need some help with that Darian and I can certainly help You or you can just look at some of the emails that you enjoy reading, right? Look at their voice, look at their tone, look at the kind of language they use. Chances are if they are writing to you, you have a similar personality. If you're constantly opening up their emails, that means that chances are, you're going to be able to write in a way that your subscribers are going to want to hear as well. And finally, let's talk about priming your customers.   

  

This is something that I feel a lot of people do, including us. You know, sometimes we forget that emails are not meant to be the main driving sales force, right? What I mean by that is emails are meant to prime the customer to go to a landing page or a sales page. That is the main driving force of the email. The email itself is not meant to be 10 pages long and overcome every single objection they have. You need to keep it short, sweet to the point talk about their pain points talk about how you are relevant to them. Talk about how you can overcome their stressors and their pain and how you were once in their shoes and now you're better.   

  

If you can do all of those things, you have an effective email If however, you decide that you want to instead write a novel detailing exactly what and why they need to be purchasing your product or checking out your site or whatever it is, I guarantee you No one's getting to the bottom, like your click-through rates are going to be dismal. Alright guys, well that was it. I hope that that helped you. As always, Darian and I are here for any and all of your copywriting and marketing needs.   

  

-Julio 

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