TLDR

How to sell products online?

Step 1: Know who you're selling to and where to find them

Step 2: Explain how your product solves a problem they struggle with

Step 3: Move customers through a funnel that continues to sell 

Have an online product business, or thinking of starting one? Join the FREE Copy Identity Business Group where we help Makers with Ads, Social Media, and Email Marketing by creating a message that connects and converts. Come see the difference in your business and get access to our free content and guest experts. 

Should you sell products online?

Statista did a study and found out that:

1. E-Commerce Sales Are Expected to Reach $4.2 Trillion by the End of 2020
2. E-Commerce Sales Are Predicted to Hit $6.5 Trillion by 2023 

What does that mean for you? It means HECK YES you should sell your products online!

But how? Read through the comprehensive guide to get all the info you need to sell your products online. THEN join the Copy Identity Business FB...

TLDR:

Trustworthiness goes a long way

For search engines, trust is largely determined by the quality and quantity of the links your domain has earned, but that's not to say that there aren't other factors at play that can influence your site's authority. Think about all the different ways you come to trust a brand: Awareness (you know they exist), Helpfulness (they provide answers to your questions), Integrity (they do what they say they will), Quality (their product or service provides value, possibly more than others you've tried), Continued value (they continue to provide value even after you've gotten what you needed) Voice (they communicate in unique, memorable ways), Sentiment (others have good things to say about their experience with the brand).

Do:

• Make pages primarily for users, not search engines
• Think about what makes your website unique, valuable, or engaging
• Provide clear, deep, engaging, and easy-to-find content on your site
• Keep page titles clear and relevant
• Share...

TLDR: Public Relations is meant to build and maintain a relationship with your public not necessarily to get leads, traffic, or sales (though, if done right, it will indirectly lead to this). To get started, nail down your brand message and the audience you’re targeting. Reach out to journalists, reporters, and bloggers and start providing “insider” value. Start pitching, sending samples, checking competitor backlinks (to see where they’ve pitched), and writing newsworthy press releases about your brand. Then join the Copy Identity Facebook Group where we’re working to help Makers make a difference in their businesses by providing free content and access to experts in everything a small business owner needs to grow online. 

Contents:

• What is PR? And what it ISN'T:
• How Do You Get Started With Public Relations In An Ecommerce Business?
• Owned, Earned & Paid PR:
• Where Do You Promote Your Public Relations Efforts?
• What Do You Focus On...

Sun, 8/16 6:33PM • 39:14

SPEAKERS

Julio, Kristine

Julio 

So, Christine, why don't you tell the audience a little bit about yourself?  

Kristine 

So my name is Kristine and I grew up and the Minneapolis St. Paul area and moved to college up in Duluth, Minnesota. We call it the tundra because we're about four hours away from Canada. And, yeah, so went to college here and got a corporate job and was loving it. And I'm the kind of person that I'm just a go-getter, right? Like I never want. And I'm always trying to achieve achieve achieve.

And so when I got into my corporate job, when they wouldn't promote me, I would figure out a way to promote myself, right? They say, every three years, you should give yourself a raise. And so that was the motto I went by. I wasn't, if it wasn't an opportunity, I would create that opportunity.

So, for example, when there wasn't a position available, I said, Okay, well then I guess I'm going back...

Want to learn more about Krista?
Website: https://www.garrettmusicacademy.com/
Instagram: http://www.instagram.com/thegarrettmusicacademy 
Facebook: https://www.facebook.com/garrettmusicacademy/

Darian  00:00 

Hi everybody, welcome to the Copy I.D. podcast. Today we're talking to Krista who runs Garrett Music Academy. And this is actually going to be an incredibly interesting episode all about resilience and how you can pivot in disaster. And make sure you're setting your business up for success, which is going to be incredibly applicable to what we're going through right now with a lot of us trying to pivot online or change the way we're doing business online.  

So, I'm going to pass it right on over to Krista and let her introduce herself and we're going to dive into this incredibly interesting conversation. How are you, Krista? I'm doing well. How are you? I'm doing great. Okay, go ahead and...

Website: Experimentzone.com 

Listen on: Apple Podcast

 Julio   

AJ, welcome to the podcast. For those that don't know you, who are you and what do you do? 

AJ   

So, you know, you go to websites and people spend all this time trying to get people to get there. Yes. Like they're spending money on ads. They're spending money on SEO. They're posting on social media. They're doing all this work. And then crickets, right? Yeah, I help them fix that. Good. Now I help them figure out what's going on. Where are those people getting there? And how do we get them to convert or to take the action that this site is set up to do? 

Julio   

So, I guess the first question that comes to mind is how exactly do you do that? 

AJ   

Great question! We do it through a technique called Conversion Rate Optimization (CRO). So, this is a set of tools and processes that really get you to figure...

You can also watch the podcast here: 
 
Check Liz Out- 
Instagram 
Website 

Julio  00:00 

So, Liz, thank you for joining me today. Why don't you tell the audience a little bit about yourself? 

Liz  00:05 

Yeah, thanks for having me!  

My name is Liz and I own a media agency that serves what we call the Female Launch Star. So, people with integrity who want to positively influence more allies and make mountains of sales. We have done for you services from Instagram, and Facebook ads to email and copywriting and sales funnels.  

But really, we're just here to help and educate and help those small business owners that really want to make an impact and influence more people, but don't know how to do that from a marketing strategy standpoint. 

Julio  00:46 

Cool. So, the Female Rockstar? Are your tagline drugs, sex, and marketing?  

Liz  ...

Hey guys. So today in this podcast, we're going to be talking about three ways you can improve your emails to create some really bang and stuff. This is gonna be short, sweet, and simple. So let me get right into it. So, the very first way you want to create compelling emails is to focus on the headline and the headline is also a sub-headline.   

Some of your CRM platforms or your email campaign platforms like MailChimp will allow you to like edit the sub-headlines where you can write whatever you want to. So, here's what I want you to do. The headline itself should be something that catches their attention. Don't be afraid to use their name, use emojis, things of that nature. You also want it to generally have a good hook. Think why would they want to know this?  

The sub-headline itself, you want to actually tell people what the email is about. People just really don't click on spam anymore. Like the click...

I got a question recently, the question was, do I need to have my course completed before I start selling it?

Now, even though many of you are designers and handmade creators, a couple of you out there trying to create courses, sort of similar to like Skillshare. You're trying to showcase your ability and use it as a different source of income.

So the big thing to take away here is that there are two schools of thought. The first being that, yes, you should have your course ready, because you want people who do buy to go right into it, right?

It's a little bit more difficult in today's day and age to do pre-sales because a lot of people want what they buy right away. They don't want to wait for weeks or months. So that brings us to the second point.

Should you sell without actually having the course done? The answer to that is yes, but there are a couple of prerequisites. First, you should have the course at least planned out. That way, you know what...

Sat, 7/4 11:37AM • 52:48 

SPEAKERS 

Julio, Stephanie 

Julio  00:00 

Hey guys. So today on the podcast, we have brand strategist experts, Stephanie pal, we're going to cover what branding strategy is, why it's important for startups, what strategy you can use today, plus a hilarious story about an AC company in Dallas, whose brand strategy is telling you how hot your wife is. Stay tuned. So, Stephanie, of course, thank you so much for joining us on the podcast. Let's start off with a couple of common questions. Let's start with the very first one, which is what is a branding strategy? And what is it not? 

Stephanie  00:32 

Yeah. So super excited to actually be here today. So, thank you for that. So, I'm a branding strategy expert. To answer your question I'm actually going to start with what it's not. What it's not first and foremost, it's not just a few...